20 Design Trends for Your Company Website

Design trends are constantly changing, so it can be hard to keep up with what’s popular and what will look dated in the near future. However, by following a few simple tips, you can ensure that your company website is on-trend and looking its best.

Here are some of the most critical design trends to follow this year that the best marketing and advertising agencies are implementing.

Web Design Trends to Choose From

1. Flat Design

Flat design has been popular for a few years now, and it doesn’t seem to be going anywhere anytime soon. This clean and minimalistic style is easy to navigate and looks great on all devices. It also pairs well with other trends on this list, such as material design and parallax scrolling.

2. Material Design

Material design is a style introduced by Google based on paper and ink. This design trend includes elements such as layers, shadows, and depth to give users a realistic experience.

3. Ghost Buttons

Ghost buttons are semi-transparent buttons that are outlined with a thin border. They’re often used in place of traditional call-to-action buttons and can add a touch of elegance to your website.

4. Illustrations

Illustrations are a great way to add personality to your website and make it stand out from the rest. When used correctly, they can also help explain complex concepts or products in a visually-appealing and straightforward way.

5. Parallax Scrolling

Parallax scrolling is a technique that’s often used to create a sense of depth on websites. It involves background images that move slower than the foreground images, giving the illusion of three dimensions.

6. Asymmetrical Layouts

Asymmetrical layouts are becoming increasingly popular as more people realize that traditional, symmetrical designs can be dull. This trend is all about breaking the rules and being creative with your layout.

7. Brutalism

Brutalism is a style characterized by its use of raw, unpolished elements. This trend is often used to make a statement or convey a particular message, and it’s not for everyone.

8. Collages

Collages are a great way to add visual interest to your website without overloading users with too much information at once. You can use them to showcase products, services, or even just general information about your company.

9. Video Backgrounds

Video backgrounds are a popular trend that’s perfect for grabbing attention and keeping users engaged. However, they can also be quite distracting if not used correctly.

10. Minimalism

Minimalism is all about stripping down a design to its bare essentials. That can help make a website more user-friendly and ensure that users can find what they’re looking for quickly and easily.

screens showing responsive web design

11. Full-Screen Forms

Full-screen forms are a great way to make the most of your website’s space and keep users focused on the task at hand. They can be used for anything from email signups to contact forms.

12. Typography

Typography is an essential element of web design, and it’s often used to add personality or convey a specific message. There are many fonts to choose from, so it’s essential to select one that’s legible and in line with the overall tone of your website.

13. Bright Colors

Bright colors are a great way to add some visual interest to your website and make it stand out from the rest. However, it’s essential to use them sparingly and to choose colors that complement each other well.

14. Large Images

Large images are another great way to add visual interest to your website. They can be used as background images or even as part of a gallery or slideshow. Just be sure not to use too many, as this can make your website appear cluttered.

15. Single-Page Designs

Single-page designs are perfect for websites that don’t have a lot of content to showcase. They’re also great for keeping users engaged, as they don’t have to click through multiple pages to find what they’re looking for.

17. Infinite Scrolling

Infinite scrolling is a technique that allows users to scroll through a never-ending list of content. It’s often used on social media websites and can help keep users engaged.

18. Microinteractions

Microinteractions are small, interactive elements that are often used to improve the user experience. You can use them for anything from providing feedback to indicating when an action has been completed.

19. Card Layouts

Card layouts are a great way to organize information in a clean and visually-appealing way. You can use them for everything from showcasing products to displaying articles or blog posts.

20. Hamburger Menus

Hamburger menus are often used to condense navigation menus into a more compact form. That can be helpful for saving space on your website, especially if you have a lot of menu items.

Update Your Website Design

If you’re looking to update your website design, these are some significant trends to consider. Choose one or two that will work well together with your content and target audience. And, as always, don’t be afraid to experiment and break the rules!

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