Lack of brand recognition is one of the most common worries among emerging businesses. It’s no secret how difficult it is to raise brand recognition. After all, brand awareness is the number one goal for 89 percent of marketers.
It takes time to build a brand. Unfortunately, many marketers fail to notice it. You’ll lose business to your competitors if you don’t have a clear brand awareness strategy. A brand awareness plan will be a critical component of effective marketing in today’s technologically advanced world. It has the capability of transforming your company into a market leader.
Conversely, a sluggish approach to brand promotion will only stifle your growth and success. And you won’t be able to acquire brand recognition unless you increase brand awareness. However, we can tell you something you may not know; you can use specific practical tactics to raise brand awareness.
Here are the top six techniques for achieving your brand awareness objectives.
1. Maintain Consistency
Consistently presenting a brand across all platforms can boost income by up to 23%. Consistency is the most important method for increasing your brand awareness. When changes are frequent and appear to be random, people react adversely.
A well-intentioned rebranding is fine, but you shouldn’t modify your brand image regularly. That’s why keeping a brand book to keep track of your brand’s style and visual identity is always a good idea.
2. Leverage Guest Posting
Delivering super valuable, gorgeous-looking content to share on other blogs is another excellent method to get your business known on the web. Despite what some may say, guest writing is still a solid strategy to get your name out there in your business.
Ordinary content, on the other hand, will not suffice; you must be posting high-quality content. You’ll be introduced to new audiences and leave a lasting impression if you create memorable and valuable content.
3. Incorporate Keywords to Boost SEO
Although search engine optimization (SEO) may appear complicated, it is straightforward to apply and crucial to a brand’s online visibility. It entails making your content visible to search engines such as Google and gaining higher rankings in search result pages.
Look up keywords in your sector and content categories to see what your target audiences are looking for when looking for businesses like yours. Focus on inserting informational keywords into your content while optimizing for brand awareness.
4. Make the Most of Video Marketing
Whether you’re a B2B or B2C company, having a clear video marketing strategy is the way to go. In fact, more than 70% of B2B buyers say they’d rather spend time interacting with interactive content than reading text.
You may use video marketing to express your company’s narrative creatively. Video marketing is also a scalable and shareable method. In fact, it will enable you to raise brand recognition through all touchpoints, including social media.
Hire reliable commercial production professionals to get a great video ad created for your brand. Video marketing also helps you to engage your audience and improve your business metrics.
5. Use Influencer Marketing
Whether you like it or not, influencer marketing is a must-have for every business if you want to reach out to a younger audience. According to a 2020 Econsultancy survey on influencer marketing, 61 percent of consumers aged 18 to 34 have been swayed in their decision-making by digital influencers at some time.
If you want to raise brand exposure, you’ll aim to collaborate with influencers who have significant audiences. However, that strategy will not always provide the best results. Micro-influencers are the way to go in a world where authenticity is valued above all else.
6. Social Media Is a Great Tool
All humans benefit from social contact and spending time with one another, whether introverts or extroverts, outgoing or silent. It’s how we stay in touch, learn new things, and become more well-known.
The same may be said for your company’s brand. You must be social to build brand recognition—post about things related to your product or service on social media.
To interact with your audience, you should ask questions, leave comments on posts, and retweet or share information you enjoy. Treat your social media accounts as if you were a person looking for friends rather than a company looking to generate money.
It takes time, hard work, and a lot of experimenting with raising brand awareness. You won’t notice results right away because only a small percentage of material becomes viral, and building brand awareness takes time.
Do everything the inbound marketing way: add value, educate, and, most importantly, delight your target audience with all the unique material your company has to offer.