Events are a great way to get people to interact and engage with your brand personally. The best brands know this and that’s why it’s become an essential marketing tool. But with a lot of brands planning so many events, how do you make yours stand out? That’s where immersive event experiences come in. Immersive, …
How to Create an Immersive Experience for Your Next Event Read More »
Museums provide people with a perspective on the history of the world. The establishments play a crucial role in telling the stories of the past to people in this generation and the future. Because of their ties to history, museums often have important pieces and collections that might need protection from human touch. The absence …
3 Technological Innovations That Changed Museums for the Better Read More »
Video is one of the main frontiers of marketing right now. With the rise of YouTube, people from all over the world can see your video content, without any limitations set by TV stations. With the potential for it, many companies are seeking to make inroads into it. If your company is hoping to generate …
Creating Great Video Content Should Not Be a Struggle Read More »
Fashion magazines are often touted as style bibles of many people. There is a wealth of these print and online materials that a lot of people are actually having a hard time which one to read and follow. However, if you look closely, there are some characteristics that separate good fashion magazines from amateurish and …
You’ve probably walked past them over the weekend when you went out for dinner and drinks with friends. Most often, they serve to inform us of what’s available on the menu or what “happy-hour” offerings might be available, right before we get into the establishment. They’re quite ubiquitous, really, what with every bar, restaurant, diner, …
Today, we see art in all it’s forms and expressions, going beyond the canvass and into various mediums that either channel the artist’s emotions or move us and encourage us to think. But given the advent of technology and the various mediums that were invented much later than the time great art was already being …
Commercials Can Still Be Called Art Even If They’re Made for Profit Read More »
In business, design is valuable asset. From a company’s logo, to the way its colors complement the services provided, successful businesses understand how design works. However, what many businesses tend to overlook is the design of their own website. While it is a small part of the operations, it can have a huge effect on …
The Importance of Web Design for Business Websites Read More »
Having worked with small and medium business in the last few years, one of the mistakes I see a lot of businesses make is their lack of branding. Small mom-and-pop businesses choose not to have a logo, branding, or any presence online and are just a small commercial space with a barely visible sign over …
When you’ve worked in advertising as long as I have, you know that creating social medial content is not as easy as a lot of people assume. While I only started out as a graphic designer, I learned how I’d have to understand a bit of how social media advertising works and how to catch …
The Formula for a Successful Social Media Campaign Read More »
