Video is one of the main frontiers of marketing right now. With the rise of YouTube, people from all over the world can see your video content, without any limitations set by TV stations. With the potential for it, many companies are seeking to make inroads into it. If your company is hoping to generate the next viral video, here are some tips on how to do it right.
Start With a Story
The key thing about video content is that you need to tell a story. Many companies try to go the promotional approach. The result is a video that feels like a dry listing of facts about a product or company. If you want people to watch your video, then you need to draw them in. The best way to do this is by telling a story that gets people to feel emotions and desires.
When people watch video content, you have only a few seconds to get their attention. Data shows that many viewers click away if you don’t catch their interest in the first 10 seconds. To do this, you need to have a good hook. You need to hit them hard to get their interest. This can range from a great title screen to a compelling narration. Think of an approach that will work for your topic or company.
Keep Them Interested
With the viewer hooked, don’t expect them to stay that way. If your video starts to become boring, then they will leave and never come back. This is why it is important to keep the video punchy and moving. There are various ways to keep your watchers interested. One way is to give them some emotional investment. This is why those animal videos are so popular on YouTube. People like watching cute animals, and it makes them feel good. Another way is by providing informative content. If a viewer thinks they are learning something, then they are likely to stay watching.
Behind the Camera Work Is Important, Too
Another component of a great video is ensuring that everything behind the scenes is working smoothly. It might not directly appear on the screen but troubles behind the camera can affect the final work. This is why you should ensure that everything goes smoothly. For example, if you are filming in Manchester then getting a local fixer to smooth out your path can be a big help. It ensures that you won’t have sudden interruptions and emergencies to deal with.
Get Into the Details
The work doesn’t end when the video is done. You need to upload and spread the video. This is where using the right keywords into the titles and sharing it on the best platform come in. Going viral requires people to know about your video and to share it. Good descriptions and a widespread platform can make this easier for you.
The goal of most videos is to go viral. There is nothing like the feeling of seeing your video rack up a million views on YouTube in a matter of hours. The tips above can help make that happen with a minimum of fuss. Put some effort into it and keep on working to have a chance at a solid hit.