Events are a great way to get people to interact and engage with your brand personally. The best brands know this and that’s why it’s become an essential marketing tool. But with a lot of brands planning so many events, how do you make yours stand out? That’s where immersive event experiences come in. Immersive, experiential events are creating interesting platforms for building human connections and boosting engagement. The following are some unique and powerful examples you can try out in order to take your event planning to the next level.
3D mapping projections make use of different surfaces to illuminate and project 3D images on. This means that you can use an image of any object or setting and project them onto four walls. There are plenty of companies that offer a ceiling projection mapping service in India who can project images on large facades like buildings, swimming pools, walls, and more for the ultimate immersive experience. Their enormous scale and scope allow you to create dramatic images that completely engross and engage the viewer. You can even make the projections interactive, which further adds to your audiences’ engagement to the show.
Virtual Augmented Reality
Augmented reality allows people to superimpose a computer-generated image onto their view of the real world. This is especially useful for simulating your brand’s benefits and value. If you’re a fashion brand, you might use augmented reality to let your customers superimpose clothing items on themselves to see how it looks. Some marketers go the extra mile by upping the realism factor, like adding environmental effects which completely immerse the viewer in new virtual surroundings. This kind of interactivity generates great brand engagement.
Social Media Events
Your event shouldn’t just happen in the real world, you should extend your efforts online too. If you want to get people talking about both your event and your brand, you should provide incentives for their interacting and sharing their attendee experience. Set up photo booths where people can take Instagram-worthy shots which they can tag with your personalised hashtag. Immersion is dependent on involvement, so you should try to encourage participation in your event whenever you can. When your audience participates, they become actively engaged and feel as though they’re central to the event as opposed to just guests.
In the field of marketing, creating limited edition products is a guaranteed way to boost sales. People naturally perceive that limited quantities of something make that item more valuable and precious. The same principle can apply to experiences. You know how the saying goes, “be there or be square!” Now, more than ever, fear of missing out (more colloquially known as FOMO) is an effective motivator for doing something or being somewhere. If you plan an event or an experience that no audience will ever get to come across again with enough interactive elements that people can document on their social media profiles, you’re bound to get a large turnout of people at your event.
Increase your brand’s marketing game by planning an immersive event experience that your guests will remember for the rest of their lives.