Fashion magazines are often touted as style bibles of many people. There is a wealth of these print and online materials that a lot of people are actually having a hard time which one to read and follow. However, if you look closely, there are some characteristics that separate good fashion magazines from amateurish and unprofessional ones. This is why you need to be discerning.
As a reader or a fashion industry professional, you need to pick the best magazines that will provide you with good information and reliable scoop regarding the fashion industry. The first thing you need to do is to expose yourself to a lot of fashion magazines — let your taste decide. In the end, however, you will realize which magazines are actually good.
Luckily, there is a basic framework that readers and fashion professionals can follow when trying to identify the better fashion magazines. Below are some of them:
Stunning Fashion Editorials
One of the easiest parameters or factors to look into when gauging fashion magazines is the editorial. Look at the theme of each editorial and the rationale behind it. The magazine has done a great job when the theme is simple to understand but complex to marvel at. Take notice of the photography. The gloss and aesthetics mainly define the centerfold and other forms of editorials. While the work has been woven with the artistry of the photographer, one cannot simply discount the fact that some post-production work is in the credits list. Some fashion magazines actually work with providers of high-end photo retouching services.
Fashion magazines are not always cheap — meaning they do not always talk about gossips. If gossips constitute the main core of a magazine, you can say that the material is tacky. Some high-end fashion magazines do not just take about the beauty of clothing. They talk about the status of the industry. They talk about the concerns that affect the country. They talk about how one can improve their way of living. Magazines, such as Esquire and Vogue, are great examples of such magazines.
The Layout and Typography
The layout plays another role in making sure that the magazine looks good. The placement of images and their relation to the text all make good dynamics. The typography employed also tells a lot about the aesthetics of the magazine. When the content is easily read, and the images complement the story perfectly, that’s when you can say that the magazine has a good editorial sense.
The Partners and Sponsors
The reputation of a fashion magazine can be easily determined through the partners and sponsors it maintains. If high-profile celebrities and A-list actors and actresses grace the cover, you know that it has a good reputation. Add to that the network of partners, which mainly include high-end fashion brands.
Fashion magazines may be deemed unnecessary by some. But in reality, it is an art form. The fashion it introduces and the photography it employs are all art forms, which have a great following that one cannot easily dismiss.